COCA-COLA
Sub-brand and roll out an initiative that highlights the importance of responsible data-handling for Coca-Cola European Partners employees. Produce a suite of hero imagery and an infographic for use on the internal site, as well as a brand toolkit.
THE IDEA
A sense of personal responsibility towards data protection is created, by relating it to real-life scenarios throughout the workplace. A ‘pixel safety net’ flags points of possible exposure, acting as both a barrier and a device to convey network/community. Utilising the existing CCEP brand palette, the pixels bring a colourful slant to a usually fairly dry subject.
© 2023 Kim Jensen