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Brand a multi-purpose arts and events centre in Santiago de Chile, designed to unite demographics across the city. For both corporate and community use.

Concept | Naming | Brand Identity | Logo | Website | Environmental Graphics | Printed Assets


Core values of openness, accessibility and inclusivity inspired the logo, which breaks apart to produce the key branding elements. Such elements are used to create a sense of movement and freedom. Colours are taken from the Santiago flag, and Kuimini means ‘healer’s art’ in Mapuche (the indigenous culture).


© 2023 Kim Jensen