Projects     Collage     Sketchbook     Photography


Create and roll out an identity for an independent yoga instructor/sound healer with a colourful personality and strong spiritual leaning. Shoot a suite of photography to accompany.

Concept | Brand Identity | Logo | Website | Environmental Graphics | Printed Assets | Digital Assets


Oms All Round is the guise of yoga instructor Bex Arthur, who views her practice as a tool to invoke a change in perception, and achieve a brighter, more rounded outlook on life.

This idea of 'seeing life through a different lens' inspired a suite of bespoke lenses, each taking influence from philosophical yoga teachings, and relating to the movement of energy within the body in correspondence with them. A lifting of mood is also highlighted by the contrast between light and dark. In short, the intangible is given a tangible, visual reference.

© 2023 Kim Jensen