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Create an identity for a new haircare brand which brings every day luxury to delicate skin. Produce packaging templates, printed assets and brand guidelines.

Concept | Brand Identity | Logo | Printed Assets


Hilary's was born out of its founder's search for gentle, chemical-free skincare for his mother while she underwent cancer treatment. Unable to source the perfect products, he decided to formulate his own.

A sense of support and care is expressed through the branding in the form of overlapping and linking shapes, which also represent the natural ingredients. A more literal notion of mixology is also nodded to. Scanned watercolours create a sense of delicateness, and the palette is intended to give anyone, either going through treatment or not, a little pick-me-up.


© 2023 Kim Jensen